Italian cosmetics - what products to bring from Italy

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Italian cosmetic brands are among the most loved and trusted in the world. A wide assortment, budget options and elite brands, acceptable quality of even inexpensive cosmetics, long-term reputation, natural ingredients and a high level of development of the chemical industry, all this ensures the success of cosmetic products from Italy. The editors of the site "best.techexpertolux.com/en/" have prepared for you an overview of Italian cosmetics, with advice on what products to bring from Italy.

Features of Italian cosmetics

Made in Italy cosmetics are becoming more and more popular both in Italy and abroad. The latest statistics confirm this.

According to Cosmetica Italia, 2018 ended with a record turnover of 11.5 billion euros, up 5% from the previous year, and forecasts for the current year point to further growth.

Exports increased by 9% to $ 4.7 billion. Among the countries that represent important export markets for Italian products: France (+ 27.7% from 494 million), Hong Kong (32.9%, 162 million), the Netherlands (+13, 2%, 142 million). In addition, data for the United States, Russia, Poland, as well as for Asian countries: Singapore, South Korea, China and Japan are in constant growth.

Italy is also a leading country in the production of cosmetics. This means that more than half (just over 60 percent) of the cosmetic products used in the world are born in the golden triangle of 500 companies in Lombardy, between Milan, Bergamo and Crema. The bases for creams, lipsticks, powders, mascaras are supplied by Italian factories for sale to the most famous brands in the world of cosmetics. That is, many non-Italian brands trust the production of their products to Italian companies.

The success of the Italian cosmetics industry is due to the quality of the products and strict manufacturing rules, as well as a huge amount of research and attention to identifying new trends.

The trend of the last decades is bio cosmetics. The production of quality organic natural cosmetics is growing all over the world because the benefits are commensurate with the costs and because there is a clear demand from consumers.

The best Italian cosmetics manufacturers - ranking

BIONIKE

BioNike is a trademark of an Italian pharmaceutical company founded in the 1930s in Milan. Leader of the Italian dermocosmetics market. With its “free” philosophy, ie with formulations without nickel, without fragrances, without chemical preservatives and without gluten, BioNike is distributed to 6,000 pharmacies in Italy with a turnover of around 60 million euros.

COLLISTAR

The brand was born as a cosmetic division of the Italian pharmaceutical company Zambeletti SPA in 1983.Thanks to the creative talent of Daniela Sacerdote, a positive phase of development began, culminating in 2003 with winning the first place in the global cosmetics market in the Makeup and Treatment category. It is a creative Italian brand that proclaims a commitment to beauty and a passion for innovation. Collistar is constantly expanding its presence in different countries with increasing success.

DEBORAH MILANO

The Deborah Group was founded in Paris in 1903 by the Bonetti brothers from an Italian family of chemists and engineers. Wellness is the direction and reference point of the business activity of this brand. The first and main products were pharmaceutical substances. The success of the company was ensured by the creation of the pharmaceutical filler Diadermina, which has now become a widespread cosmetic cream.

In the 60s of the last century, the company launched the Deborah Milano line of makeup products, which are spectacular cosmetics at low prices. Over time, the brand has become more popular than its predecessor.

KIKO MILANO

It is a young Italian brand, a professional cosmetics brand, born in 1997. Offers a line of make-up and treatments for face and body. Motto: "Be who you want to be" is an invitation to clients to express their individuality by choosing from a wide range of different products. The strong point of KIKO is constant renewal.

PUPA MILANO

Pupa has been on the market since 1975. The company is famous for the production of cosmetic bags and its iconic red color. Later, production expanded to other areas such as cosmetics, body care and perfumery. The Milk Therapy and Miss Milkie lines have been added alongside the classic cosmetics production line. Today the brand is exported to 70 countries around the world.

Each of these manufacturers has a website, you can learn more about the history and products, with the terms of delivery around the world.

Italian firms, little known in Russia, are also of interest.

The best manufacturers, little known in Russia

Wycon is a young manufacturer of decorative cosmetics, since 2009, has been selling high-quality cosmetics at affordable prices, currently just over 120 stores are open. A distinctive feature is that unusual rare colors and shapes are always available.

Viviverde Coop - Sold in Coop supermarkets from northern Italy, with a minimum of 98% ingredients of natural plant origin. The formulas are dermatologically tested. The packaging is recyclable.

Alkemilla - produces certified and vegan eco-friendly cosmetics.

Bema cosmetici is an Italian company that has been producing natural skin care cosmetics since 1968. The reviews about her are very good.

Deoly - the company deals with waterless cosmetics based on vegetable oils, made by hand. Especially popular are deodorants without aluminum salts with soothing herbal extracts.

Bioessenze is a line of natural products loved by Italians. What to bring from this company? Shower gels and bath foams and Konjac herbal body sponges, biodegradable, natural, alkaline and balanced with the characteristics of sebum. Sponge color for different skin types.

Bioofficina Toscana is a certified Italian company from Tuscany for eco-biological cosmetics. Uses only high quality material.

Where and when to buy in Italy

Shopping in Italy is a great pleasure. Everything contributes to this: beautiful things, design tricks, discounts and promotions, good quality, helpful staff.

Where to buy beauty products for those who are not limited in funds? On the main shopping street of Milan, Via Montenapoleone, or in Rome on via del Corso, in high-end boutiques and outlets throughout the country.

Those who want to save money buy cosmetics from the supermarket: Despar, Interspar, Coop, Ipercoop, Bennet, etc. There are well-known brands sold all over the world, but there are also products under the name of this very supermarket. For example, in Coop, there are funds with the same name Coop, the cost is low, but the quality of the goods is decent.In the same Coop there is a special line of organic food and cosmetics, marked with the Viviverde Coop logo with the image of a green leaf. The price is slightly higher than the rest of Coop products, but significantly lower than in pharmacies or specialized organic stores.

Pharmacies in Italy are called Farmacia. They have proven certified cosmetics, mainly caring and healing. Although there are no untested cosmetics in Italy, but for some a pharmacy is a place with an increased quality guarantee, each box contains a detailed description of the product and instructions for control. The best brands are the ones that the Italians buy, it doesn't hurt to watch them.

Decorative cosmetics are sold in stores such as Douglas, Tigota, Sephora, Aqua & Sapone. They also sell other types of cosmetics, perfumes, household cleaners, powders, candles, fresheners, depilatories, massagers, tights and much more.

In addition, one should look for establishments with the name Erboristeria. It's a cross between a pharmacy and a cosmetic store. The products are natural, all types of herbs and biological additives are available in any form: dried, packaged, capsules, tablets, ointments and oils.

In the Italian market, cosmetics are not bought. It is there, and even at very low prices, but mostly substandard. The same applies to shops where all goods are sold for one euro. In Italy, it is easy to find inexpensive beauty products without shopping in such places.

The fact is that the system of discounts and promotions is constantly functioning. The most significant discounts are in January after the Christmas holidays and in July, during the hottest months. During this period, the price is reduced by all stores and for everything, including cosmetics. The goal is to sell products and make room for new collections. Reducing prices reaches 70 percent.

In addition, special promotions are held throughout the year. Several items are sold every month at discounted prices. Search for the words SCONTI, SALDI or OFFERTA. This applies to pharmacies, supermarkets and erboristries. There is always a so-called product of the day or product of the month. Often sellers themselves indicate such a product by displaying it closer to the checkout or in large baskets at the entrance to the store.

Gifts for the purchase, a few samples, colorful magazines to boot, or coupons for the next purchase are common.

There are also cosmetics available at a price all year round. In the KIKO departments, lipsticks and varnishes cost one to two euros, but the quality according to customer reviews is excellent. The same budget brand Bottega Verde.

A useful mini-glossary to understand the label:

  • crema - cream;
  • viso - face;
  • corpo - body;
  • mani - hands;
  • pelle secca - dry skin;
  • pelle mista - mixed skin;
  • pelle grassa - oily skin;
  • maschera - mask;
  • shampoo - shampoo;
  • idratante - moisturizing;
  • nutriente - nutritious
  • anti rughe - against wrinkles;
  • solari - sun protection products;
  • olio - oil.

The best Italian cosmetics

For body care

Geomar Thalasso Intensive Exfoliating Scrub with Grape Seeds

The body scrub cleanses, smoothes and nourishes. From a manufacturer with a good value for money. Contains: water, glycerin, sodium chloride and citrate, caprylyl glycol, salicylic acid, perfume, sea salt. Crushed grape seeds as microgranules. This brand also has softer scrubs, with strawberries or banana.

Geomar Thalasso Intensive Exfoliating Scrub with Grape Seeds

Advantages:

  • intense visible exfoliation;
  • evens out the skin;
  • delicate delicate texture;
  • universal - suitable for all skin types;
  • pleasant fragrance.

Disadvantages:

  • not found.

Guam Fanghi D'alga anti-cellulite mask with cooling effect

Means for cold wraps. It contains only natural ingredients: kelp algae extract, clay, mud, horsetail, ivy, fucus and horse chestnut extract, oregano and lemon oil.

Guam Fanghi D'alga anti-cellulite mask with cooling effect

Advantages:

  • 100% natural composition;
  • immediate effect after the first application;
  • the result persists for a long time;
  • high quality;
  • good for health, these oils and extracts have a beneficial effect on the entire body;
  • a wide range of effects, not only against pronounced cellulite, but also for oily skin without signs of cellulite: balances, nourishes and tightens, improves skin condition.

Disadvantages:

  • not all users enjoy the cooling effect;
  • expensive anti-cellulite line.

I Provenzali Sweet Almond Oil Body Soap Bar Soap Sweet Almond

Body product. Sweet almond oil is the main ingredient. In addition, it contains macadamia oil, shea butter and olive oil. Sulfates are absent. Proven long-standing manufacturer.

I Provenzali Sweet Almond Oil Body Soap Bar Soap Sweet Almond

Advantages:

  • moisturizes and softens the skin;
  • natural healthy oils in the composition;
  • for all skin types, solves many problems;
  • is spent sparingly.

Disadvantages:

  • despite its complete naturalness, it is not suitable for the face.

Face care

Frais Monde cream

This is the proposal of the oldest Italian brand from the Calabria region. The basis of cosmetics is thermal water from the Repole spring. Water with unique properties improves the condition of all skin types. In the line of creams, there are remedies that solve all the problems that can arise: oiliness, sensitivity, loss of tone, redness, blackheads and dark spots. Everyone will find a cream for themselves, as well as masks, oils, thermal and eau de parfum.

The listed moisturizing day cream is designed for very dry skin. The composition contains oils, almond and marshmallow.

Frais Monde cream

Advantages:

  • natural composition, with thermal water and oils;
  • apparent efficiency;
  • easily absorbed, delicate texture;
  • additional anti-aging action;
  • unobtrusive smell.

Disadvantages:

  • individual intolerance is possible.

Equilibra Stick

For a delicate effect on the skin around the eyes. Eliminates eye circles and puffiness with the healing properties of 40% cold-pressed aloe vera oil. Equilibra, a very popular brand among Italians, produces not only cosmetics, but also nutritional supplements, vitamins and drinks at affordable prices, using innovative technologies.

Equilibra Stick

Advantages:

  • with a lifting effect;
  • for all types of skin;
  • convenient stick shape, applied without using hands, which is important for the delicate skin around the eyes, allows you not to rub or touch it again;
  • hypoallergenic product;
  • is spent economically;
  • novelty.

Disadvantages:

  • the volume is only 5 and a half ml.

Collistar cream

This is an after-sun face cream for all skin types. The line of sunscreens from Collistar, according to buyers, is one of the best in the world. A special composition with hyaluronic acid, vitamins A, E, F, B, phytoextracts and plant collagen.

Collistar cream

Advantages:

  • for a perfect tan;
  • prevents the appearance of wrinkles;
  • highly effective and high quality cream;
  • easily and quickly absorbed;
  • suitable for all types of skin and for the most sensitive, including;
  • softens, moisturizes and tones at the same time.

Disadvantages:

  • expensive compared to other sunscreen products, although justifies the price according to buyers.

Decorative cosmetics

Pupa Like a Doll compact powder with naked skin effect

Compact powder for all skin types. Three versatile shades. Sales leader. Possesses all the characteristics required of a powder.

Pupa Like a Doll compact powder with naked skin effect

Advantages:

  • perfectly fixes and mattes;
  • does not make the face heavy, the skin continues to breathe;
  • even the darkest shade on the face looks natural;
  • reflective elements;
  • there is sun protection, 15 units;
  • free of parabens and fragrances;
  • mirror and sponge available;
  • convenient packaging;
  • only positive feedback.

Disadvantages:

  • not identified.

Deborah varnish

Excellent varnish with beautiful saturated shiny shades. The packaging indicates that 80% of the ingredients are of natural origin.

Deborah varnish

Advantages:

  • universal line of colors;
  • low consumption;
  • comfortable brush;
  • easy application;
  • high-quality complex of ingredients.

Disadvantages:

  • not found.

Deborah Love My Lashes Long mascara

Mascara for demanding girls. Ideal for daily use.

Deborah Love My Lashes Long mascara

Advantages:

  • also for sensitive eyes: passed ophthalmological tests;
  • convenient conical brush;
  • double effect: eyelashes lengthen and curl;
  • according to customer reviews, it lasts all day and does not crumble;
  • inexpensive mascara.

Disadvantages:

  • sold only in classic black.

Hair care

L'Erbolario shampoo

Against hair breakage, with natural goji berry extract with antioxidant effect. For thin and tired hair. All L'Erbolario products smell delicious.

L'Erbolario shampoo

Advantages:

  • nourishes and strengthens the structure along its entire length;
  • organic cosmetics, quality material;
  • liquid in consistency means;
  • improves scalp condition;
  • pleasant aroma.

Disadvantages:

  • it is not always easy to find on sale, there are few stores of this company, and on the Internet they are often not available.

Equilibra Conditioner

It is a nourishing conditioner balm, the main ingredients are shea butter and walnut extract. For nourishing dry hair. Free of parabens, alcohol and dyes.

Equilibra Conditioner

Advantages:

  • hair is easy to comb;
  • quality composition;
  • does not dry, moisturizes and nourishes well;
  • unobtrusive smell;
  • according to buyers' opinion one of the best Equilibra products.

Disadvantages:

  • not for all hair types;
  • the effect is not noticeable immediately, but after a few weeks.

Collistar mask

A worthy product, from a series of professional cosmetics, type - elite cosmetics.

Collistar hair mask

Advantages:

  • universal - for all hair types;
  • noticeably restores structure along its entire length;
  • wide functionality: along with restoration, it nourishes, smoothes and moisturizes;
  • contains natural oils;
  • recommendations from leading hairdressers;
  • the highest quality.

Disadvantages:

  • high price.

Conclusion

Italian cosmetics disappoint no one. Selection errors are minimal. The number of fans is growing every year. The production is organized both for the elite audience and for a wide range of consumers. In the country of origin, prices for it are affordable, a good system of rewarding buyers: numerous discounts, gifts, promotions. If you have experience of using Italian cosmetics, described in the rating, or experience of purchasing in Italy, tell us about it in the comments.

1 COMMENT

  1. Everyone understands everything about Italian clothes and shoes, but with cosmetics, there really is a question. But I really like such professional suitcases as in the top in the photo!

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